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Comparison website ‘misleading’ savers into buying low rates

They compared four major comparison websites, as part of the investigation and found its rivals offered far more choices. Savers who took these inferior “best buys” could lose up to £500 a year in lost interest, according to the programme. 

This figure comprises interest that savers would forgo if they put £1,000 into an easy-access account, £10,000 into an Isa, £8,000 into a 3-year bond and £7,000 into a notice account according to the sites recommendations, compared with the best deals for each product. The savings section has now been removed from the website 

The first comparison site started in 2002, introducing the model whereby firms pay for their products to be included in online best-buy tables. These sites have since become household names, and are widely used to compare financial products such as car insurance and energy suppliers. 

Comparison websites typically have a commercial link with the products they advertises, for example the comparison website may receive a commission every time a user clicks through to a bank or building society’s product website. 

Investors are lulled into a false sense of security by expecting impartial information to be supplied for them to get the best deal.  Whilst quite often people are satisfied with the outcome, there is no ongoing support and advice after. This is where Blacktower can help you.

This communication is for informational purposes only and is not intended to constitute, and should not be construed as, investment advice, investment recommendations or investment research. You should seek advice from a professional adviser before embarking on any financial planning activity. Whilst every effort has been made to ensure the information contained in this communication is correct, we are not responsible for any errors or omissions.

Other News

How to invest wisely during the Coronavirus meltdown

Mark HollingsworthAt time of writing, global stockmarkets have witnessed some of the largest daily fluctuations since the financial crisis; on the back of continued concerns with the virus and how long it will last and the impact on the global economy.

For new investors this can be extremely worrying times as you will not have been used to such short-term volatility. For seasoned investors who went through the financial crisis of 2008, the technology bubble of 2000 and even black Monday in 1987, the short term pain being witnessed is often seen as a confirmation that although stockmarkets can’t always go up, over the long term, they always have done so.   With this in mind, it is important to remain calm and not change your investment time horizon. If for example you are saving for your retirement ten years from now; then maintain that timescale and don’t panic sell on the back of a matter of weeks of market downturns. The reason for this is that the coronavirus is an unforeseen event as opposed to their being any change to market fundamentals. Parallels can be drawn with the SARS outbreak in 2003. Markets fell over 14% at that time, yet the year ended up 18% higher – a swing of over 30% from bottom to top.

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Eight out of ten cats prefer mitigation

Tax avoidance and tax evasion have received substantial media attention in recent years, with reports on the tax avoidance strategies employed by wealthy individuals and corporations hitting the headlines.  

In 2012, it was revealed that comedian Jimmy Carr was one of many high net worth individuals involved in the Jersey-based K2 tax scheme, which sheltered a portion of his income from HMRC. In the ensuing public backlash he issued an apology and withdrew from the scheme. 

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