Portugal has emerged as a premier destination for high-net-worth individuals (HNWIs) and celebrities seeking a blend of luxury, privacy, and favourable financial conditions. The country’s allure extends beyond its picturesque landscapes and pleasant climate; it offers a unique combination of safety, cultural richness, and advantageous tax regimes that appeal to the affluent. The result? There are a lot of celebrities living in Portugal, and for good reason.
Celebrities Living in Portugal
The recent acquisition of a property in Portugal by Prince Harry and Meghan Markle has spotlighted the nation’s growing popularity among the elite. The couple reportedly purchased a home in the Alentejo region, near the exclusive CostaTerra Golf and Ocean Club, where Princess Eugenie and her husband, Jack Brooksbank, also reside.
This move underscores Portugal’s appeal as a discreet and secure haven for high-profile individuals.
Other notable figures have also made Portugal their home:
Madonna
In 2017, pop icon Madonna relocated to Portugal, purchasing the 18th-century Moorish Revival mansion, Quinta do Relógio, in the picturesque town of Sintra, approximately 30 kilometres from Lisbon. This historic estate features four bedrooms, seven bathrooms, a guesthouse, and a caretaker’s cottage. Madonna’s move was influenced by her son David Banda’s enrollment in the Benfica football academy. During her time in Portugal, she immersed herself in the local culture, drawing inspiration from Lisbon’s rich musical heritage for her album Madame X.
Scarlett Johansson
Acclaimed actress Scarlett Johansson has invested in Lisbon’s upscale Príncipe Real neighbourhood, known for its 19th-century mansions, trendy boutiques, and vibrant cultural scene. In 2018, she purchased a three-bedroom apartment in a renovated period building, reportedly valued at approximately €1.5 million. This acquisition reflects her appreciation for Lisbon’s unique blend of historic charm and modern amenities.
Michael Fassbender and Alicia Vikander
Hollywood actors Michael Fassbender and Alicia Vikander have chosen Lisbon as their European base. In 2019, the couple acquired a property overlooking the River Tagus, valued at around €1.7 million. Their decision to settle in Lisbon was influenced by the city’s favourable climate, rich cultural offerings, and the opportunity to enjoy a more relaxed lifestyle away from the Hollywood spotlight.
Christian Louboutin
Renowned French fashion designer Christian Louboutin has a deep connection with Portugal, owning multiple properties across the country. In Lisbon, he possesses a residence in the historic Alfama district. Additionally, Louboutin has invested in the coastal town of Melides, where he opened a boutique hotel named Vermelho in 2022. This establishment reflects his distinctive design aesthetic and offers guests an intimate experience of Portugal’s natural beauty and cultural richness.
Attractive Tax Regimes and Investment Opportunities
Portugal’s Non-Habitual Residency (NHR) scheme offers significant tax advantages, including exemptions on foreign income and reduced rates on certain domestic income for a decade. This program has been a major draw for international investors and retirees.
Additionally, the Golden Visa program provides residency permits to non-EU investors who meet specific criteria, such as real estate investments or capital transfers. This initiative has been instrumental in attracting foreign capital and boosting the real estate market.
Quality of Life and Safety
Portugal consistently ranks high on the Global Peace Index, reflecting its status as one of the safest countries in Europe. The nation’s low crime rates and political stability offer peace of mind to residents.
The country’s rich cultural heritage, excellent cuisine, and stunning landscapes contribute to a high quality of life. Regions like the Algarve, Lisbon, and the Alentejo coast offer diverse experiences, from bustling urban centres to tranquil seaside retreats.
Noteworthy Communities and Social Scenes in Portugal
Portugal has become a magnet for high-net-worth individuals (HNWIs) seeking luxury living combined with rich cultural experiences. The country offers exclusive communities and bespoke services that cater to the discerning tastes of the elite.
Several luxury communities have emerged in Portugal, providing HNWIs with premium amenities and vibrant social scenes:
CostaTerra Golf and Ocean Club
Located between the picturesque villages of Comporta and Melides, CostaTerra is a private, members-only residential community. It offers an 18-hole golf course, pristine beaches, and a variety of recreational facilities. The community emphasises privacy and exclusivity, attracting like-minded families seeking a tranquil yet luxurious lifestyle.
Spatia Melides
Situated on Portugal’s Atlantic coast, Spatia Melides is a secluded retreat featuring an exclusive collection of three- and four-bedroom homes. Each residence is discreetly set within a 170-hectare estate, offering private gardens and direct access to Pinheirinho beach. Residents enjoy the comfort and seclusion of their private homes, complemented by the amenities of a luxury hotel.
These communities provide elevated social scenes for HNWIs, fostering networking opportunities and offering premium amenities such as private golf courses, gourmet dining, and exclusive events.
Exclusive Luxury Experiences
Portugal’s thriving luxury services market caters to the ultra-rich with bespoke experiences:
Private Wine Tours in the Douro Valley: The Douro Valley, a UNESCO World Heritage site, is renowned for its terraced vineyards and world-class wines. Exclusive tours offer private tastings at esteemed wineries, gourmet meals, and scenic river cruises, providing an intimate exploration of Portugal’s wine heritage.
Exclusive Yacht Charters in the Algarve: The Algarve’s stunning coastline, with its secluded beaches and crystal-clear waters, is best explored by sea. Private yacht charters offer personalised itineraries, allowing guests to discover hidden coves, enjoy water sports, and indulge in onboard gourmet dining, all in utmost privacy and luxury.
Helicopter Tours Over Lisbon’s Coast: For a unique perspective of Portugal’s capital and its surrounding coastline, private helicopter tours provide breathtaking aerial views. These exclusive flights offer a bird’s-eye view of Lisbon’s historic landmarks, the rugged Atlantic coast, and the picturesque Sintra mountains, combining adventure with luxury.
These bespoke services and exclusive communities underscore Portugal’s commitment to providing unparalleled experiences for HNWIs, blending luxury with the country’s rich cultural and natural heritage.
A Strategic Move for the Affluent
For HNWIs and celebrities, relocating to Portugal is not merely about lifestyle enhancement; it’s a strategic decision encompassing financial benefits, personal security, and a favourable living environment. The country’s commitment to providing a welcoming atmosphere for international residents continues to solidify its status as a top destination for the world’s elite.
As more high-profile individuals choose Portugal as their residence, the nation reinforces its reputation as a sanctuary offering the perfect blend of sun, sea, and security.
Portugal: A Sound Investment for Residence and Growth
The number of celebrities living in Portugal is quite remarkable. As global citizens and high-profile individuals continue to flock to Portugal, the country’s status as an elite hub is unmistakably on the rise. But beyond lifestyle perks and cultural richness, Portugal represents a strategic and financially savvy choice for HNWIs looking to invest in a stable, growth-oriented market.
Portugal’s Non-Habitual Residency (NHR) scheme and Golden Visa program underscore its appeal, offering generous tax benefits, including exemptions on foreign income and reduced rates on qualifying domestic income. This makes the country especially attractive for those looking to maximise their financial assets while enjoying the perks of European residency.
For HNWIs seeking an elevated lifestyle with opportunities for growth, Portugal’s high-end communities—such as CostaTerra and Spatia Melides—are ideal for either primary residence or investment property. With luxury real estate continuing to appreciate and a robust rental market fuelled by international demand, Portuguese property represents a sound long-term investment. The country’s political stability, low crime rates, and efficient healthcare and education systems further enhance its appeal as a safe and prosperous place to establish roots.
Whether for permanent residency or as a strategic addition to a property portfolio, Portugal offers HNWIs a compelling combination of lifestyle and financial advantages. For those seeking a secure haven that promises both luxury and growth, Portugal remains a prime destination.
If you’re looking to make a move to Portugal, or you’re already living there as an expat and want to make more of your investments, get in touch. Our local team are happy to help you put your money to work so you can relax and live the high life.
This article is for informational purposes only and does not constitute financial, tax, or legal advice. Any investment involves risk, and there is no guarantee of returns or specific outcomes. Readers are encouraged to seek advice from qualified professionals before making investment or residency decisions.
This communication is for informational purposes only and is not intended to constitute, and should not be construed as, investment advice, investment recommendations or investment research. You should seek advice from a professional adviser before embarking on any financial planning activity. Whilst every effort has been made to ensure the information contained in this communication is correct, we are not responsible for any errors or omissions.